Client

TFGroup


What We Did

Competitor Analysis

Stakeholder and User Interviews

Surveys

Content Development

IA, Sitemaps & Wireframing

Photoshot

Visual Design



The Challenge


Client was planning to expand to international marketing after capturing more than 90% share in the local market of POS industry. Their older website was not helping them to effectively communicate with their international prospects.

Old Design

Design template has outdated content and no obvious Call-to- Action buttons for potential prospects to act upon.


- Non Responsive

- Stock Photos

- Lack of Content

- Irrelevant Visuals

- Non intuitive Experience

Our Strategy


To help our customers get better results we do follow a strategy based on the principals of UX Design.





Information Architecture


After performing research on business and customers of client we designed information architecture to organize content so that users would easily adjust to the functionality of the new website and could find everything they need without big effort.




Wireframing


Instead of trying to combine the functionality and creative/branding aspects of the website in one step, we design wireframes to ensure that these elements are taken in one at a time. This allows client (and other team members) to provide back earlier in the process.



Responsive Design


We developed new website with responsive design technique that optimise a user's browsing experience by creating a flexible responsive website according to the device from which user is accessing it.




Photoshoot


We hire a corporate photoshoot expert to shoot real employees in real situations. It helps prospects to recognize the difference right away.

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Team of ntier was willing to help in every way, developing a professional and beautiful website that supports our brand and showcases our company quite professionally. Their ability to develop creative solutions and designing effective user experience of our site made for a fantastic end result. I was impressed all around with their skills, customer service and attention to detail every step of the way.


__________ Ashail
Executive Director | TFGroup

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