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the challenge

Client’s website was lacking in key branding elements which failed to clearly communicate the essence of the brand.These elements include a dated website design template with outdated content and no obvious Call-to- Action buttons for potential prospects to act upon.


Jun 2018 - Mar 2019


efu General Insurance

What We Did
  • Competitor Analysis
  • Stakeholder and User Interviews
  • IA, Sitemaps & Wireframing
  • Visual Design

old design

  • Non Responsive
  • Stock Photos
  • Lack of Content
  • Irrelevant Visuals
  • Non intuitive Experience

information architecture

After performing research on business and customers of client we designed information architecture to organize content so that users would easily adjust to the functionality of the new website and could find everything they need without big effort.


the new look

what client says

Team of ntier was willing to help in every way, developing a professional and beautiful website that supports our brand and showcases our company quite professionally. Their ability to develop creative solutions and designing effective user experience of our site made for a fantastic end result. I was impressed all around with their skills, customer service and attention to detail every step of the way.

Abdul Hameed Qureshi

Sr. Executive Vice President, IT

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We collaborate with ambitious people and brands. Let's chat about what we can do for you.

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